Recruit Your Ideal Student

Student prospect lead volume is fine, but we can also take the work out of it and provide quality leads that result in deposits. RightStudent offers better engagement and mutual satisfaction, offering what we like to call the "Win, win, win" – As far as we are concerned, that's the only acceptable outcome. By using RightStudent, your productivity will go through the roof and your counselors and prospects will have more time to explore all the great opportunities at your institution. You will have access to the kind of data and insight that will save you and your admissions officers time and energy, making the entire recruitment process easier and more pleasant for all involved.
Learn more >>
Connect With Students

Recruitment Campaigns

Recruitment Campaigns

Create custom campaigns, displayed only to students who match the criteria defined in your selected audience. We provide a rich text editor that allows you to create a customized message to your intended audience that will appear on, and an email message that is delivered to the student when they opt-in to your campaign, letting them know you are aware of their interest in your school and that you will follow-up with them. You can also preview how your campaign messaging will look in our custom delivery formats.
Learn more >>

Prospect Files

Prospects are those students who registered at but did not indicate an interest in your school. To raise awareness of your school among this audience, you can download a prospect file for use in your outreach efforts and/or CRM. These prospect files gather data based on the audiences you create in the Manage Audiences tools. You can decide how many records you’d like to download at a time, and can exclude records you have already downloaded. Downloading prospect data from more than one audience at once is also possible.
Learn more >>
Prospect Files

Prospect Files

Manage Audiences

An audience is a targeted subset of students, which are used when defining who will see an online campaign or what records to include in a prospect file. All of your audiences are stored in the Manage Audiences tool, where you can create, edit and delete them as needed. You can also save a preexisting audience as a copy under a new name. Our synergy with allows us to offer a wide spectrum of criteria to create your ideal audience. You can narrow your audience down to the GPA decimal point or make it as broad as any student from the state of Illinois.
Learn more >>

Here is What Some of Our Clients Had to Say About RightStudent...

RightStudent has played a key role in helping the University of Jamestown attract highly qualified first year and transfer students. RightStudent has helped get our small, private, liberal arts institution in front of thousands of potential students that meet our specific academic and co-curricular targets. The customer service that we have received has been tremendous and I highly recommend this service to any enrollment manager looking to expand or improve their qualified prospect pool."

Jim Klemann
Director of Transfer Admission
University of Jamestown

University Of Jamestown

Carnegie Mellon University
"Working with RightStudent has been a pleasure. They have always contributed time and effort into ensuring that we had exactly what we wanted submitted on the site. Any questions that we had were immediately handled. From a customer service stance, they have been fantastic and I really appreciate all of the help that they have given me in the process of managing our online and email campaigns."

Andrew McMillen
Assistant Director of Admission
Carnegie Mellon University

"RightStudent has significantly increased our student prospect leads over the last year – leads generated have been double that of other search services at a fraction of the cost! We’ve just completed our first year using RightStudent and are excited to see enrollment yield results as compared to other search services. Additionally, our account manager has provided exemplary service and support, customizing a number of campaigns with messaging, technical assistance and targeting. At the University of Wyoming, we couldn’t be more pleased with RightStudent’s services."

Rob Dennis
Associate Director of Recruiting
University of Wyoming

University Of Wyoming

University Of Wyoming
"As social media coordinator, I was intrigued by RightStudent and was pleased to hear from my account manager, who immediately reached out and offered a free demo. She was incredibly patient and flexible in coordinating a demo so that we could learn what RightStudent was all about, even offering to set campaigns up for me. RightStudent definitely gave us access to a broad range of students."

Nicole Lentine
Senior Assistant Director of Admissions & Social Media Coordinator
Champlain College

"RightStudent has gone above and beyond to provide service and support to our office of admissions. Their team has been there for every step of the process and offers both thoughtful and useful suggestions. There has never been a time in our working with RightStudent that I’ve felt as if I was waiting for an answer to a question or working harder than them to make the service work for us – Our account manager has gone out of her way to make us comfortable and ensure we’re making knowledgeable and informed decisions. I would recommend working with RightStudent to anyone considering working with them!”

Abby Adams
Digital Recruitment Coordinator
Transylvania University

Transylvania University

Amherst College
"Working with RightStudent was easy! The staff makes the process effortless and the system is designed to help colleges and universities target the right audience for their institution. This is a great tool for targeting students and we saw a good return from our campaign."

Leykia Brill
Associate Dean of Admission & Coordinator of Diversity Outreach
Amherst College

"For me, the biggest thing that sets RightStudent apart is its customer service. The employees I interacted with were kind, knowledgeable, and eager to improve their product. When I needed help defining my target audience or building an online campaign, someone from RightStudent was there to help. It’s refreshing to receive personalized customer service from a website that services so many."

Kurt Bouwhuis
Admissions Representative
Northwood University

Northwood University

Randolph College
"In the midst of myriad vendors claiming to offer technology “solutions” to increase enrollment, the RightStudent team distinguishes itself by remembering that ours is a student-driven business. They offer a powerful combination of strategy, technology and customer service that creates results. They are an extremely important component of our recruiting strategy."

Michael Quinn
Vice President for Enrollment Management
Randolph College

"RightStudent has been one of our most valuable resources in engaging with prospective students. This year, we have been able to trace multiple deposited students directly back to RightStudent as their first contact with IWU. We had signed with RightStudent on a one-year ‘evaluation’ period just to see how they would fit within our recruiting strategy – well, after meeting and exceeding our expectations this year, we look forward to many more years of partnering with RightStudent!"

Tyler Murphy
Admissions Counselor
Indiana Wesleyan University

IWU College

University of Washnigton
"I found RightStudent really user-friendly and easy to customize, which is really important for us. Our rep was great and always available for consultation – she was very good at explaining the functions of RightStudent and flexible to help me achieve my goals for the site."

Liz Mendez
Assistant Director for Freshman Recruitment
University of Washington Seattle

"I have been extremely pleased with the responsiveness of RightStudent. The data is easy to load into our data base and received frequently. I have worked with our account manager, who is pleasant to work with and enthusiastic about assisting us with our specific recruitment efforts. We are in our first year of using this tool and already have deposits from students who our first contact was RightStudent!"

Deborah Goodrich
Associate Vice President - Enrollment Management
Alfred State College (SUNY Alfred)

Alfred State SUNY College of Technology

Dakota State University
"RightStudent has been a great source for us to connect with quality prospective students! We can personalize our campaigns to make sure we’re reaching students that have common interests in what we offer at DSU. The customer service has also been great: They are always keeping us up on the latest web changes and are always good in assisting us in best utilizing our campaigns to best market our school."

Amber Schmidt
Senior Admissions Counselor
Dakota State University

"As the Director of Social Media and Online Initiatives, RightStudent has helped me with a lot of Marist’s outreach and enrollment marketing. Hands down their best quality as a company is their customer service: We have regular phone calls, meeting throughout the year to discuss strategies to better utilize their technology. It is clear they want the partnership to be successful and go out of their way to make sure our needs are met. I am looking forward to another year together!"

Brian Apfel
Director of Social Media & Online Initiatives
Marist College


Rowan University
"To say I am pleased with the service that RightStudent has provided would be an understatement. This service is easy to use, customizable and affordable. RightStudent offers exceptional customer service that has gone above and beyond my expectations. The service has played an active role in helping us not only meet enrollment goals but exceed them. It is without hesitation that I recommend the use of RightStudent."

David Naphy
Associate Director of Admissions
Rowan University

"Partnering with RightStudent has proved to be incredibly beneficial for Texas Tech University. The team is very responsive to requests and devotes time to develop recruitment strategies. Our investment has more than paid off and we are looking forward to a very successful recruitment year!"

Toni Riley
Associate Director of Recruitment
Texas Tech University

Texas Tech University

Texas Tech University
"In an industry that focuses on meeting needs and exceeding expectations, RightStudent knows what is important to universities: students. The ease of use, customization of campaigns and customer service makes communicating the right message at the right time worry-free. Working with RightStudent has reduced my anxiety about utilizing ‘another student search site’ and has increased our institution's reach."

Andy Green
Director of Enrollment Management
Jacksonville State University